See how fast inventory moves and how many days it sits on the shelf.
(Beginning + ending inventory) ÷ 2.
Inventory turnover is the number of times you sell and replace your entire inventory in a period. A turnover of 6 means you sell everything you have 6 times per year — roughly every 61 days.
Higher turnover is usually better. It means less cash tied up in stock, lower storage costs, and less risk of products becoming obsolete. But too high can mean stockouts and missed sales. The right number depends on your industry and margin structure.
COGS $60,000/year, average inventory $10,000:
Same numbers but inventory $30,000:
Same revenue. Same margin. The second business has 3× the cash locked in inventory and takes 3× longer to cycle. That's a very different risk profile.
Inventory turnover = COGS ÷ average inventory value. It measures how many times you sell and replace inventory in a period.
E-commerce: 4–12 turns per year. Fast fashion: 8+. Furniture: 2–4. Higher is generally better but too high can mean stockouts.
Days to sell = 365 ÷ inventory turnover. At turnover of 6, days to sell is 61 days.
Higher turnover means less cash tied up in inventory, lower storage costs, and less risk of obsolescence.
Too low means slow-moving stock. Reduce order quantities, discount slow SKUs, improve product-market fit, or reduce SKU count.
Too high can mean stockouts. You may be losing sales. Increase safety stock or adjust reorder points.
Estimates only. Inventory turnover depends on industry, seasonality, and SKU mix. This is a planning model. Confirm with your accounting data before making purchasing decisions.