Project 12 months of cash position from starting cash, revenue, growth, and costs. Planning model.
New businesses: 5–10% is realistic. 30%+ rarely sustains.
Revenue minus direct cost of goods, before overhead.
Rent, tools, salaries, subscriptions.
Ads, transaction fees, packaging.
Applied to positive monthly profit only. Planning estimate.
This tool projects your cash position over 12 months, month by month, from a starting cash balance, current monthly revenue, growth rate, gross margin, fixed costs, variable costs, and tax rate. It is a planning model — not a forecast, not a guarantee, and not accounting advice.
Cashflow is not the same as profit. A profitable business can run out of cash if payments arrive late or if it invests in inventory faster than it collects revenue. A business with thin profit can survive on cash. This tool is about cash, not profit.
Starting cash $5,000, monthly revenue $2,000, growth 8%, gross margin 60%, fixed costs $800, variable costs 10%, tax 15%.
This model shows a slow burn that pays off. A slower growth rate (3%) or higher fixed cost would show a thinner result. Try changing inputs one at a time to see which assumption the model is most sensitive to.
A cashflow forecast estimates how much cash a business will have on hand over future months based on expected revenue, costs, and starting cash. It is a planning tool, not a guarantee.
Most small businesses use 12 months. For a first-year business, 18 months is safer because revenue usually ramps more slowly than expected.
Runway is the number of months your cash on hand can cover costs if revenue is zero. It is your survival window.
Use conservative assumptions: lower conversion, higher cost, slower growth. If the plan works with pessimistic numbers, it works.
No. It is a planning tool. Use it alongside real accounting, not in place of it.
Profit counts revenue when earned; cashflow counts it when received. A profitable business can still run out of cash if customers pay late.
Estimates only. This is a simplified planning model. It does not simulate payment timing, seasonality, one-time costs, or tax complexity. Not a substitute for accounting or financial advice. Use alongside professional guidance for real decisions.