Scale Stage

Cashflow Forecaster

Project 12 months of cash position from starting cash, revenue, growth, and costs. Planning model.

New businesses: 5–10% is realistic. 30%+ rarely sustains.

Revenue minus direct cost of goods, before overhead.

Rent, tools, salaries, subscriptions.

Ads, transaction fees, packaging.

Applied to positive monthly profit only. Planning estimate.

What this cashflow forecaster does

This tool projects your cash position over 12 months, month by month, from a starting cash balance, current monthly revenue, growth rate, gross margin, fixed costs, variable costs, and tax rate. It is a planning model — not a forecast, not a guarantee, and not accounting advice.

Cashflow is not the same as profit. A profitable business can run out of cash if payments arrive late or if it invests in inventory faster than it collects revenue. A business with thin profit can survive on cash. This tool is about cash, not profit.

How the model works

  • Revenue grows monthly by your stated growth rate, compounding.
  • Gross profit = revenue × gross margin. This is what's left after direct cost of goods.
  • Variable costs = revenue × variable percentage. Ads, transaction fees, packaging.
  • Fixed costs = constant each month.
  • Operating profit = gross profit − variable costs − fixed costs.
  • Tax applied only if operating profit is positive.
  • Net profit = operating profit − tax.
  • Ending cash = starting cash + cumulative net profit.

How to read the output

  • Break-even month — the first month where monthly net profit is positive.
  • Cash low point — the lowest cash balance across the 12 months. If this goes negative, you need outside cash or a slower ramp.
  • Runway — how many months your cash lasts if revenue collapses to zero. A planning guide only.
  • 12-month total profit — sum of net profit across the year.

Worked example

Starting cash $5,000, monthly revenue $2,000, growth 8%, gross margin 60%, fixed costs $800, variable costs 10%, tax 15%.

  • Month 1: Revenue $2,000 → GP $1,200 → variable $200 → profit before tax $200 → tax $30 → net $170 → cash $5,170
  • Month 2: Revenue $2,160 → GP $1,296 → variable $216 → profit before tax $280 → tax $42 → net $238 → cash $5,408
  • Month 6: Revenue ~$2,939 → GP ~$1,763 → variable ~$294 → profit before tax ~$669 → tax ~$100 → net ~$569 → cash ~$7,400
  • Month 12: Revenue ~$4,666 → net ~$1,300 → cash ~$14,000+

This model shows a slow burn that pays off. A slower growth rate (3%) or higher fixed cost would show a thinner result. Try changing inputs one at a time to see which assumption the model is most sensitive to.

Common mistakes in cashflow planning

  • Assuming revenue arrives when earned. If customers pay in 30 or 60 days, cash arrives after revenue. This model does not simulate payment delays.
  • Forgetting taxes. Income tax, VAT, GST, sales tax all reduce cash. This model uses a simplified rate.
  • Assuming growth compounds forever. Real growth is bumpy. Every spike is followed by a plateau.
  • Ignoring one-time costs. Equipment, legal, deposits, bulk inventory. These don't fit the monthly model.
  • Confusing profit with cash. If the plan shows profit but cash is tight, you have a cashflow problem, not a profit problem.

When this model is wrong

  • Seasonal businesses — revenue varies by month; use a custom seasonal model instead.
  • Pre-revenue startups — the model assumes revenue starts now; use a burn-rate-only model until launch.
  • Inventory-heavy businesses — cash is spent on inventory before revenue arrives; this model doesn't capture the lag.
  • Subscription businesses — MRR has different retention dynamics; the model treats revenue as earned monthly which is roughly right, but churn isn't modeled.

Related tools

Frequently asked questions

What is a cashflow forecast?

A cashflow forecast estimates how much cash a business will have on hand over future months based on expected revenue, costs, and starting cash. It is a planning tool, not a guarantee.

How many months should a cashflow forecast cover?

Most small businesses use 12 months. For a first-year business, 18 months is safer because revenue usually ramps more slowly than expected.

What is a runway?

Runway is the number of months your cash on hand can cover costs if revenue is zero. It is your survival window.

How do I forecast revenue if I am new?

Use conservative assumptions: lower conversion, higher cost, slower growth. If the plan works with pessimistic numbers, it works.

Does this replace accounting software?

No. It is a planning tool. Use it alongside real accounting, not in place of it.

Why is cashflow different from profit?

Profit counts revenue when earned; cashflow counts it when received. A profitable business can still run out of cash if customers pay late.

Estimates only. This is a simplified planning model. It does not simulate payment timing, seasonality, one-time costs, or tax complexity. Not a substitute for accounting or financial advice. Use alongside professional guidance for real decisions.