SEO Tools

UTM Link Builder

Create tracked campaign URLs with UTM parameters for Google Analytics, ads, and email.

Where traffic comes from
Marketing medium
Product, promo, or content name

UTM tips

  • Use lowercase and underscores (e.g. spring_sale) for consistency
  • Required: source, medium, campaign
  • Optional: term (paid keywords), content (A/B ad variants)
  • View results in GA4 → Reports → Acquisition → Traffic acquisition