Scale Stage

Multi-Channel Profit Tracker

Enter monthly numbers per channel. See which one actually makes money after all costs.

Revenue is not profit

Most sellers track revenue. Revenue is the easy number. Profit after every cost — COGS, channel fees, ads, shipping, returns — is the number that actually decides whether the channel is worth continuing.

This tracker lines up your channels side by side so the real winners and losers become obvious.

What to include per channel

  • Revenue — total sales before any fees (gross)
  • COGS — product cost for units sold on that channel
  • Channel fees — Etsy/Amazon/eBay/etc. take rate
  • Ad spend — platform ads attributed to that channel
  • Shipping you paid — for orders shipped on that channel
  • Other — refunds, promotions, packaging, app fees

Worked example

Two channels — Etsy and Shopify. Same product, same monthly sales volume.

  • Etsy — Revenue $5,000. COGS $1,500. Fees $600. Ads $500. Shipping $300. Other $100. Net: $2,000 (40% margin).
  • Shopify — Revenue $5,000. COGS $1,500. Fees $150. Ads $1,800. Shipping $300. Other $50. Net: $1,200 (24% margin).

Etsy looks "cheaper" per sale but delivers higher net because ad spend is lower. If Etsy's fees were 12%, the tables flip. This is why per-channel math matters.

Why channel mix changes over time

A channel that works in year one may not work in year three. Common shifts:

  • Ad costs rise as the channel matures
  • Platform fees change (Etsy raised fees in 2022, 2024, 2026)
  • Competition increases, requiring more ad spend
  • Your brand recognition changes, shifting buyer behavior
  • Customer acquisition cost rises across the market

Review channel profitability monthly. Cut the ones with consistent losses. Double down on the ones with healthy margins.

How many channels is too many

Most small businesses thrive on 2–3 channels. More than that and inventory, listings, support, and attention get diluted. Depth beats breadth at small scale.

Related tools

SellersMarketplace Fee Comparator FeesAmazon FBA Calculator FeesEtsy Fee Calculator FeesShopify Profit Calculator BrowseAll tools

Frequently asked questions

How do I know which sales channel is most profitable?

Track revenue, COGS, channel fees, ad spend, and shipping per channel. The one with the highest net profit after all costs is the most profitable, not the one with the highest revenue.

Should I sell on every channel?

No. Focus on 2–3 channels where unit economics are strongest. Spreading thin dilutes inventory, listings, and customer attention.

How often should I review channel profit?

Monthly at minimum. Quarterly is when channel mix usually changes. Annual for strategy and pricing changes.

What if one channel loses money?

Either fix the unit economics (price, ads, fees, COGS) or stop selling there. Loss-making channels drain cash from profitable ones.

Estimates only. Based on your inputs. Real profit depends on actual fees, refunds, returns, and channel-specific rules. Confirm with your accounting data.