Walmart · Seller education · Updated September 2026 · Educational resource

Walmart Marketplace Fees

Important. This article is for general educational and planning purposes only. Marketplace fees, payment rates, tax treatment, and program rules change and vary by country, category, and account. JunctionKit calculators provide illustrative estimates. They are not financial, tax, or legal advice, and they are not a substitute for official fee schedules or Seller Central / seller-handbook figures. Always confirm current rates in your platform account before pricing inventory or making business decisions.

Walmart Marketplace charges are typically organized around category referral fees and, where used, fulfillment services. Programs and rates are set by Walmart and can differ from Amazon’s schedule even when categories look similar.

Referral fees

Referral percentages vary by category. Always use the rate card and seller tools in your Walmart Seller Center account for an offer you intend to publish.

Fulfillment

If you use Walmart fulfillment programs, expect separate fulfillment charges in addition to referral. Model referral-only and referral-plus-fulfillment as two scenarios.

Start with the Walmart fee calculator for structured estimates, then confirm in Seller Center.